Marilyn Cicoria

Marilyn Cicoria is Marketing Director at DESMOS Jewels and has spent more than a decade working in contemporary jewelry marketing.

A Bocconi University graduate, she has built her career across agency and corporate environments, gaining experience in branding, integrated communication, product launches, and digital repositioning. She has held marketing roles at Mabina, working on brands including Kidult, 2Jewels and 2o’Clock, before continuing her path within Morellato Group and, today, DESMOS Jewels.

Her approach combines analysis, cultural observation and a strong focus on how people actually buy, wear and give jewelry. Throughout her career, she has explored the relationship between brand identity, retail, digital discovery and consumer behavior, with particular attention to the role jewelry plays as both a product and a personal, social and symbolic object.