WHY WE EXIST

A Marketing story

Ideated by Silvio Petrassi and Antonio Brusca, both founders and managing partners of Marketways, a boutique marketing agency based in Italy,  the International Marketer is built around the idea of providing a scene where what has truly contributed to shaping them as Marketers – direct exposure to how professionals actually work, think, and act in the face of challenges in real business contexts could become accessible to marketers everywhere.

Their role is to contribute their know-how, curate and facilitate, inviting talented marketers worldwide to share their stories and expertise in a growing knowledge base that benefits the entire community.

WHAT MAKES THIS DIFFERENT

A combination existing
sources rarely bring together.

01

Practitioner-first

What keynote speakers actually did and are doing. Not theory.

02

SME-focused

Based on typical SME’s budget and teams usually at hand.

03

Modular

Short formats,
multichannel.

04

Open

Free, ungated
content.

05

Cross-border

Born in Italy,
not limited to it.
Mostly in English.