Would They Choose You?

A convincing interview can hide a weak candidate. A hesitant answer can hide the right one. For companies hiring marketers, knowing the difference is where the real work begins.

In “Would They Choose You?”, Silvio Petrassi talks with Marilù Anaclerio of KeyPartners about how companies assess marketing talent as the profession itself changes. Business understanding, strategic thinking, data literacy, and AI are reshaping what companies look for. But a longer list of required skills doesn’t necessarily lead to a better hire.

Drawing on more than twenty years of executive search experience, Marilù challenges the logic of stress interviews and the search for the perfect candidate. She explains why making people feel comfortable can reveal more than putting them under pressure, and why someone who doesn’t tick every box may bring unexpected value to an organization.

The conversation moves beyond the interview room to explore marketing careers in an international job market. What makes experience abroad valuable? Why do Italian professionals look elsewhere for opportunities? And what are companies doing to address compensation, professional development, and talent retention?

For younger marketers, the challenge is different: demonstrating potential before having a substantial track record. Academic achievements, international experiences and even jobs outside marketing can tell recruiters something meaningful about adaptability, motivation and the ability to work with others.

A recurring question runs through the episode: hiring is a decision with consequences for both sides. Companies need to look beyond the CV, while candidates need to understand whether the opportunity in front of them is genuinely right.

Being chosen matters. Choosing well matters just as much.

Language: Italian
Duration: 38 mts