Roberto Archetti

Roberto Archetti is CEO of District Eight Europe, with a long career across premium furniture, design, contract, and international business development. He spent much of his career at Poltrona Frau, where he helped develop the Contract business and later served as Brand Director, working across product strategy, communication, and international markets.

Over the years, he has worked alongside leading architects and designers, including Renzo Piano, Michele De Lucchi, Jean-Marie Massaud and Roberto Lazzeroni. Today, his work focuses on brand development, distribution, and market entry, including District Eight’s expansion from Southeast Asia into Europe. His perspective brings together brand culture, product, craftsmanship, retail, and the human relationships that shape long-term growth across international markets.