MANIFESTO

Our North Star

The International Marketer stands for a way of practicing marketing that is honest, respectful, curious, and purposeful.

It is guided by the belief that marketing should reveal genuine value, support meaningful progress, and be shared in an open-minded, non-judgmental, label-free, and respectful environment.

By working together, we want to strengthen our profession and commit to marketing that truly makes a difference and respects the world.

The Manifesto is our North Star and contains 5 guiding principles, meant for everyone in our community.

Marketing is about honestly and purposely highlighting the unique value and benefits of companies, products, and talent so the world can appreciate them and benefit from them. In a nutshell, this is our view on our profession.

We believe that rather than mere market conquest, domination, or exploitation, our purpose is to create and promote products and services that genuinely matter and purposefully respect and improve people’s lives and the environment.

We embody this purpose by considering the impact of our campaigns, listening to those affected by our work, and choosing approaches that protect people’s dignity and animals’ safety, and that preserve our planet from further abuse.

Curiosity, care, respect, passion for our work, and a desire for continuous improvement inspire us to share our professional journeys, learn from one another, and grow our personal knowledge and networks.

The International Marketer is dedicated to sharing insights and knowledge, getting to know talented marketers worldwide, and drawing inspiration from each other. In a peaceful, label-free, open-minded, non-judgmental, respectful, and polite environment.

Our North Star

It is dedicated to you, wherever you are born. Made for the world.

It is dedicated to you, wherever you are born.
Made for the world.