The Toolbox

A comprehensive set of tools that can be used for optimizing the International Marketer workflow process. From demand analysis to market profiling and strategy, all you need to rapidly assess, configure, and design your daily marketing moves and practices to grow your business internationally.

SEO

Understand demand. Earn visibility.

Tools to uncover search opportunities, analyze competitors, audit websites, and improve organic performance.

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Semrush

All-in-one SEO: keywords, competitors, and site audits.

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Google Search Console

Monitor search performance, indexing, queries, and technical issues directly from Google.

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Ahrefs

Deep backlink and keyword research for serious SEO.

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SEOZoom

Analyze keywords, competitors, content performance, and organic visibility with a strong focus on the Italian market.

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AlsoAsked

Explore related questions and search intent around a topic to uncover content opportunities.

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Screaming Frog SEO Spider

Crawl websites to identify technical SEO issues, broken links, redirects, and metadata problems.

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Moz

Research keywords, track rankings, analyze backlinks, and assess site authority and SEO performance.

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SISTRIX

Track organic visibility, rankings, competitors, and search performance across markets.

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Google Trends

Explore search interest over time and compare topics, keywords, and markets.

E-COMMERCE

Build, sell, scale.

Tools to launch, manage, and grow e-commerce operations across markets.

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Shopify

Build and manage an online store, products, orders, payments, and international sales from one platform.

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WooCommerce

Turn WordPress into a flexible e-commerce platform with extensive customization and integrations.

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PrestaShop

Build and manage customizable online stores with strong support for multilingual and multi-market operations.

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BigCommerce

Run scalable e-commerce operations across multiple channels, storefronts, and markets.

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Adobe Commerce

Manage complex e-commerce operations, product catalogs, customer experiences, and multiple storefronts at scale.

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Shopware

Build flexible commerce experiences for B2C and B2B businesses across different markets and sales channels.

CONTENT & CREATIVE

Create faster. Stay consistent.

Tools to design, produce, edit, and source creative assets for content and campaigns.

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Canva

Create social posts, presentations, videos, ads, and branded content using templates and collaborative design tools.

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Figma

Design interfaces, digital experiences, and visual assets collaboratively with teams and stakeholders.

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Artlist

Source royalty-free music, sound effects, footage, templates, and creative assets for video production.

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Adobe Photoshop

Edit, retouch, composite, and create professional images and visual assets for digital content and campaigns.

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Envato Elements

Access stock photos, video, graphics, templates, fonts, and other creative assets through one subscription.

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Magnific

Every AI model for video, image, and audio. Intelligent workflows for professional control and collaboration.

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CapCut

Edit short-form and social video with templates, effects, captions, and AI-assisted production tools.

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DaVinci Resolve

Edit, color grade, mix audio, and finish professional video projects in one production environment.

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Adobe After Effects

Create motion graphics, visual effects, animated titles, and compositing for video content.

SOCIAL MEDIA MANAGEMENT

Plan. Publish. Measure.

Tools to manage content calendars, publishing, conversations, and performance across social channels.

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Hootsuite

Plan, schedule, publish, monitor, and analyze content across multiple social networks from one platform.

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Buffer

Plan and schedule social content, manage publishing workflows, and track content performance.

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Sprout Social

Manage publishing, engagement, reporting, and social listening across multiple channels.

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Metricool

Plan content, schedule posts, analyze performance, and manage social media and advertising from one dashboard.

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Modash

Discover and evaluate creators across Instagram, TikTok, and YouTube using audience, performance, and authenticity data.

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HypeAuditor

Find and assess creators using audience demographics, engagement quality, authenticity, and brand-safety signals.

ANALYTICS

Measure what matters.

Tools to track traffic, user behavior, conversions, and business performance across digital channels.

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Google Analytics 4

Measure website and app traffic, user journeys, events, conversions, and acquisition performance.

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Adobe Analytics

Analyze customer journeys, digital behavior, segmentation, and performance across complex digital ecosystems.

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Matomo

Track website and app performance with a privacy-focused analytics platform and full data ownership.

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Mixpanel

Analyze product usage, user journeys, funnels, retention, and behavioral patterns.

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Microsoft Clarity

Analyze user behavior through heatmaps, session recordings, scroll depth, and interaction patterns.

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Contentsquare

Analyze user behavior through heatmaps, session replay, journey analysis, surveys, funnels, and experience analytics.

CRM

Manage relationships. Grow opportunities.

Tools to organize contacts, manage pipelines, and turn leads into long-term customer relationships.

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HubSpot CRM

Manage contacts, companies, deals, pipelines, and customer interactions from one connected platform.

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Salesforce

Manage customer data, sales processes, opportunities, and complex commercial relationships at scale.

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Pipedrive

Manage sales pipelines, deals, activities, and follow-ups through a visual and straightforward workflow.

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Zoho CRM

Manage leads, accounts, sales processes, workflows, and customer relationships across teams.

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Microsoft Dynamics 365 Sales

Connect customer data, sales processes, forecasting, and relationship management within the Microsoft ecosystem.

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Freshsales

Manage leads, contacts, pipelines, sales activities, and customer interactions with built-in automation.

MARKETING AUTOMATION

Automate the journey.

Tools to automate campaigns, customer journeys, lead nurturing, segmentation, and retention.

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ActiveCampaign

Build automated customer journeys across email, CRM, lead nurturing, and lifecycle communications.

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Klaviyo

Automate email and SMS journeys using customer behavior, ecommerce data, and dynamic segmentation.

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Brevo

Automate email, SMS, lead nurturing, transactional communications, and customer workflows.

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Mailchimp

Create automated campaigns, customer journeys, audience segments, and lifecycle communications.

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Customer.io

Trigger personalized email, push, SMS, and in-app messages using behavioral and real-time customer data.

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Adobe Marketo Engage

Manage lead nurturing, scoring, segmentation, campaign automation, and complex B2B customer journeys.

TRACKING & TAG MANAGEMENT

Collect better data.

Tools to manage tags, structure tracking, route events, and improve data quality across analytics and advertising platforms.

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Google Tag Manager

Manage tracking tags, triggers, variables, and event collection across websites and apps without hard-coding every integration.

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Stape

Host and manage server-side Google Tag Manager, route first-party data, and connect events to analytics and advertising platforms.

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Tealium iQ Tag Management

Manage enterprise tagging, data layers, events, and third-party integrations from a centralized tag management environment.